|
Member’s Optimistic About 2009 With Survey Responses
Say “Customer Service” is #1 Key to Success
What Makes Your Business
Successful? That was the key question asked of Clintonville Chamber
members in a recent on line survey. Members overwhelmingly said the
one
thing that makes the key difference
is Customer Service.
Customer Service 60%
Right People 13%
Technical Knowledge, Passion for the
Business, Integrity, all 7%
Question 2
What they would like to see your
company do better in 2009?
28% said they need better marketing
and advertising. Other results from question 2 were;
Better utilize technology 16%
Offer more products (services) 11%
More employee training 7%
Be more
efficient 7%
Better educate consumers 7%
Better public relations
7%
Question 3
How much do expect your business to
grow in the next 12 months?
By 50% or more 13%
By 25% 13%
By 10% 47%
Stay flat
20%
Don’t Know 7%
Our staff liked the enthusiastic
response of one member, “The sky is the limit!”
Question 4
asked members to rate a number of
attributes of their business on a scale of 1 to 5, with 1 being well
below average and 5 being well above average. Here is the average
response in six categories.
Customer service 4.6
Professionalism of Staff 4.6
Quality of products 4.5
Understanding Customer Needs
4.5
Community Involvement 3.7
Price 3.3
Question 5
What is the one thing your business
is doing differently that you did a year ago to improve your business?
We all are continuing to make changes in our business, and our members
answers were interesting.
“I understand how important
networking is to my business, so I am doing more and trying to focus
on niche markets.”
“Become more involved in the
Clintonville community.” (The Chamber has plenty of opportunities for
that!)
“Ask for more referrals.” (Wow,
how many times to we overlook this one, you can’t get the business if
you don’t ask.)
“Mailing more things than I did
in the past.”
“More emails, less snail mails.”
“More staff training.”
“Working smarter, not harder.”
“Increased efficiency has enabled
us to spend more time with clients and less time shuffling paperwork.”
And finally…..
“We’re doing more work with less
staff.”
At the Chamber’s November
luncheon the survey results were discussed and the luncheon attendees
made one addition to our results. The key to success is more than
just customer service. It is all about building “Customer
Relationships” that are long lasting. Watch for more surveys on a
variety of business topics.
Advertise in the 2009
Clintonville Community
Directory!
If
you want to reach the Clintonville market, the place to be is in the
2009 Clintonville Community Directory’s 10th Anniversary edition. The
Directory is one of the Chamber’s most successful projects. Each year
the Chamber prints 14,000 copies of our “community phonebook” and
delivers 12,000 copies to each resident and business in Clintonville.
The yellow pages portion is exclusively Chamber members. While as a
benefit of membership, all members are listed in the yellow pages and
receive a
bold
listing in the white pages section, you can enhance your listings with
display advertising.
Advertising rates in the Clintonville Community Directory range from
$700 for a full page, to $260 for an 1/8th of a page, with several
options in between. Rates for the full color back cover are also
available on request.
The
Directory is a proven marketing tool. It’s unique size and larger
listing type face make it a publication that Clintonville residents
look forward to each spring. The advertising deadline is
December 15th,
so reserve your space in the 2009 Directory today. (For Order form
click
HERE).
If you
have questions about the directory or need assistance with preparation
of your ad, contact the Chamber office at 262-2790.
The
Directory will be delivered in March of 2009.
|
December 2008
Dinner
and Silent Auction will be held at the Blackwell on 
Effective
January 1, 2009 the law firm of Moots, Carter & Hogan will merge
with Newhouse, Prophater, & Letcher to form the firm of Newhouse,
Prophater, Letcher & Moots. The new firm will have offices at 5025
Arlington Centre Blvd.
is the way Chamber member Vic Magary describes his new website, 
WOW!
Internet, Cable and Phone announced that it received the award for
highest customer satisfaction in the J.D. Power and Associates 2008
Internet Service Provider Residential Customer Satisfaction
. 
Long-time
Clintonville resident and author Shirley Hyatt has completed her work
on a new history book about Clintonville and Beechwold. The book will
be published by Arcadia Publishing as part of its “Images of America”
series and will be available in early January. 
